When it is used thoughtfully, typography becomes a powerful brand tool that can add visual meaning to what we say. Johan Cruyff Institute’s typography communicates clearly and cleanly, with enough flexibility for a wide range of situations.
Typography is a robust vehicle for our brand voice. It contributes to how our messages are read and communicated. For officially printed presentations, the font that is used to convey the brand’s look and feel is Open Sans. It is permitted to create variations by using, for example, different font sizes, bold, italic and capitals.
For Windows and desktop publications, it is also allowed to use the more common typeface Arial if you can't use Open Sans.
Open Sans is a google font.